Magnify

Wireless consumer insights, analytics, and performance metrics collected and curated from the smartphones of opted-in panelists across the U.S.

Smartphones connect people to the world – they are a part of everyone’s everyday life.

GWS’ Magnify can provide you with a lens into a day in the life of the consumer. It focuses on smartphone usage to better understand consumer behavior as well as wireless network performance.

Magnify is built around an opt-in nationwide consumer panel and can report on, measure, and evaluate mobile app usage, network performance, and consumer perceptions. It collects data on consumer Android smartphones 24 hours a day, 7 days a week, whenever and wherever consumers use their devices. In addition to collecting key usage and performance stats, Magnify has the ability to conduct targeted surveys with consumer panelists based on demographic and/or usage criteria.

Panelists (aged 18+) are recruited from the top 41 metropolitan areas across the US along with consumers located in less populated areas (overall, covering 98% of the U.S. population). Approximately 25 million data points are generated daily by panelists. Data is anonymously collected and reported in aggregate for market research purposes only.

Learn more about Magnify:

  • Brief overview of Magnify and its benefits click here
  • Detailed explanation of how Magnify works click here
  • Sample of Magnify insights click here
  • Sample of the most recent Magnify data collected and segmented by demographics, app type, and vertical markets click here

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Using Our Data: All information, test results, performance metrics, or awards provided in any GWS press release or report may not used by an entity for marketing or advertising purposes (including, for example, promotion via the entity’s website or social media channels or paid-for promotion such as, but not limited to, print, online, radio, TV, and social media) without prior approval from GWS. Email marketing@w.bm.gwsolutions.com for further details.