Gen Z Mobile Pandemic

Real Data that Drives Smart Decisions

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Interested in Real Data to Drive Smart Decisions?

Global Wireless Solutions, Inc. (GWS) has been testing and evaluating wireless network performance for over two decades, measuring the consumer experience where mobile users live, work and play.

In addition to controlled, scientific testing of wireless networks, GWS measures consumer experience through the OneMeasure Consumer Panel (OMCP), providing actual insight into subscriber behavior, preferences, and activities. OMCP provides engagement metrics to understand how and when app users utilize the network, in addition to understanding the sentiments of wireless consumers.

Check Out Our Latest Consumer Research Report

GWS’ The Pandemic Year in Mobile Apps Report offers unique insights into consumer mobile behavior during the first year of COVID (March 2020 - February 2021), highlighting how usage has changed when compared to the prior 12 months.

This in-depth look at a day in the life of a consumer as seen through interactions with their smartphones provides key insights into how consumers spent their time accessing certain types of apps during the pandemic. And since not all consumers are the same - some may focus more on lifestyle apps (such as shopping, dining, and directions), games, or finance apps - GWS looked at “power users” for these categories as well (i.e., consumers who spent 20% more time than the national average in a given category).

Read the Report >
  • GWS defines the industry standard for wireless network benchmarking. We offer network data and engineering analysis through a suite of benchmarking services.