What we find most interesting about Project VISTA

Project VISTA will give people control over how they watch live events – offering very tangible benefits including choice and control over content such as which camera angle they want to see, background information about the teams and more. In addition to the “close to the action” viewing features, there is also the possibility of in-app opportunities for enterprising companies to provide something special, something helpful to fans. Whether it’s live information about local travel, venue offerings, or other relevant content, it’s all about introducing a digital platform of unique, consumer-focused services.

Project VISTA’s Measure of Success

The project’s ultimate goal is to enhance people’s experience. Lots of people have game and concert rituals, and the project’s goal is to make that experience even more enjoyable and memorable. This is about celebrating what exists today, and making it even better.

The technology will enable high-definition viewing and superior network capacity at events, resulting in reliable live viewing and enabling more spectators at the event to stream live video via an app – ultimately resulting in a higher quality experience. Today, at events, these are stumbling blocks using current mobile technology.