OneMeasure Consumer Panel

Smartphones connect people to the world – they are a part of everyone’s everyday life. GWS’s OneMeasure Consumer Panel (OMCP) can provide you with a lens into a day in the life of the consumer. It focuses on smartphone usage to better understand consumer behavior as well as wireless network performance.

A Brief Introduction to the OMCP

OMCP is an opt-in consumer panel that can report on, measure, and evaluate mobile app usage, network performance, and consumer perceptions. It collects consumer data on consumer Android smartphones 24 hours a day, 7 days a week, whenever and wherever consumers use their devices.

In addition to collecting key usage and performance stats, OMCP has the ability to conduct targeted surveys with consumer panelists based on demographic and/or usage criteria.

Currently, OMCP panelists (aged 18+) are recruited from the top 41 metropolitan areas across the US along with consumers located in less populated areas (overall, covering 98% of the U.S. population). Approximately 54 million data points are generated daily by panelists.

Data is anonymously collected and reported in aggregate for market research purposes only.


OMCP – A Powerful Resource

OMCP is essentially a research platform that provides a view into a consumer’s daily life, using their mobile device to provide a 360 view of behavior. The OMCP, enables GWS clients to better understand how to acquire, retain and/or upsell their customers.

OMCP data can be used to:

Benchmark product performance vs. competitors

Assist in product strategy and development

Identify levers to increase resonance with customers

Understand partnership opportunities

Uncover customer perception and attitudes

How it Works

We provide an unprecedented view of the “consumer experience” via a mobile phone user’s daily activities. Here’s how it works:

Panelists are recruited via mobile advertisement campaigns

Panelists download “OMCP” app from App Store

Upon install, panelists take an initial survey; they are rewarded monthly for participating in on-going surveys

OMCP app remains open in the background and passively collects all data 24/7

Reports and data released monthly, weekly and / or daily


Daily weighting of panels based of demographic and geography
Panelists earn points monthly to redeem on gift cards
Panelist activity and performance is measured daily

The Net Result

You get the most recent snapshot of what consumers (i.e., your customers) are doing — how they are interacting with your app, what are the most popular apps, who is using them, and how and when are they being used. Below is a “high level” sample of how the data can be viewed and evaluated by market segments.

Bottom line: Do you want to know how consumers use your product and your competitor’s (and what they think about it)?

GWS’s OMCP provides clients with information on how well they provide their service; how, when and where customers use their service; how the client compares to its competitors and what their customers think about their service.



Measure coverage, speed, video and gaming performance across networks that delivery key consumer services



Monitor usage statistics and characteristics of services /apps – including volume of users, frequency of use, time spent on services, daily, weekly, monthly etc. by geography


Gain competitive insights versus key competitors across performance and usage variables; determine a realistic understanding of market share



Understand user satisfaction, willingness to recommend, reasons for using your service or for switching to your competitor’s service


Want to see a sample of the OMCP in action?


These dashboards provide a window — a peek into the expanse of key data available from the OMCP. But it’s not just about data, it’s also about how it can presented, sliced, and evaluated in meaningful ways. If you’d like to explore more, please contact us and we can setup a demo.