OneMeasure Consumer Panel

Smartphones connect people to the world – they are a part of everyone’s everyday life. GWS’ OneMeasure Consumer Panel (OMCP) can provide you with a lens into a day in the life of the consumer. It focuses on smartphone usage to better understand consumer behavior as well as wireless network performance.

OMCP is an opt-in consumer panel that can report on, measure, and evaluate mobile app usage, network performance, and consumer perceptions. It collects consumer data on consumer Android smartphones 24 hours a day, 7 days a week, whenever and wherever consumers use their devices. In addition to collecting key usage and performance stats, OMCP has the ability to conduct targeted surveys with consumer panelists based on demographic and/or usage criteria.

Currently, OMCP panelists (aged 18+) are recruited from the top 41 metropolitan areas across the US along with consumers located in less populated areas. The number of panelists per metro area depends on the area’s geographical size.Total sample size of the panel averages around 200,000 U.S. consumers annually. Data is anonymously collected and reported in aggregate for market research purposes only.

Learn more about the OMCP:

  • • Brief overview of OMCP and its benefitsclick here
  • • Detailed explanation of how the OMCP worksclick here
  • • Sample of OMCP insightsclick here
  • • Sample of the most recent consumer panel data collected and segmented by demographics, app type, and vertical markets click here.


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