UScellular takes top honors in multiple mid-sized markets across the U.S.

DULLES, VA – April 8, 2024 – Global Wireless Solutions (GWS) has today released the results of its competitive benchmark testing and performance evaluation of mobile networks in Illinois, Iowa, Tennessee, Washington, and Wisconsin. The comprehensive analysis conducted over nine months (March through November 2023) found that UScellular took top OneScore honors over AT&T, T-Mobile, and Verizon for both Best Network and Most Reliable Network in multiple markets.

GWS OneScore Best Network 

Market Top Ranking
Decorah, Iowa UScellular
Marshalltown, Iowa UScellular
Janesville-Beloit, Wisconsin UScellular

GWS OneScore Most Reliable Network

Market Top Ranking
Cedar Rapids, Iowa UScellular
Des Moines, Iowa UScellular
Iowa City, Iowa UScellular
Maquoketa, Iowa UScellular
Marshalltown, Iowa UScellular
Galesburg, Illinois UScellular
Knoxville, Tennessee UScellular
Richland, Washington UScellular
Fond du Lac, Wisconsin UScellular
Janesville-Beloit, Wisconsin UScellular
Milwaukee, Wisconsin UScellular
Sheboygan, Wisconsin UScellular

GWS’ OneScore ranking determination is based on a combination of real-world mobile network performance measurements and feedback from consumers on what they want from their network. It factors in both controlled, scientific testing of the U.S.’s major networks as well as consumer research (i.e., research that explores sentiment, and pinpoints performance factors and features most important to consumers). As a result, OneScore delivers the industry’s most comprehensive evaluation of mobile networks.

GWS CEO, Dr. Paul Carter, commented: “UScellular’s wins in multiple mid-sized and smaller markets across the U.S. demonstrates their dedication to providing top-performing, reliable wireless service to all consumers regardless of their location. While the larger metropolitan and densely populated markets typically attract the most attention from operators, UScellular’s focus and ability to overcome the challenges of investing in and building out modern networks for smaller customer bases while providing the best service is a notable accomplishment.”

Evaluation Criteria 

GWS Best Network OneScore takes into account voice, data, video, coverage, and reliability metrics, and combines them into a single score that highlights the overall performance of each network. In addition, the importance of each metric is weighted based on feedback from consumers across the U.S.; feedback that focuses on those elements of network performance that matter most to everyday people. Similarly, GWS Most Reliable Network OneScore considers both voice and data reliability tests in combination with research into those factors that matter most to consumers in terms of consistent, stable performance.


GWS conducted competitive benchmark testing in markets located in Illinois, Iowa, Tennessee, Washington, and Wisconsin between March and November 2023. In particular, nearly 300,000 tests were conducted across these markets to evaluate the mobile network performance of AT&T, T-Mobile, UScellular, and Verizon. Testing was conducted using Rohde & Schwarz SmartBenchmarker test equipment, Samsung Galaxy mobile devices, and GWS MobiStat data evaluation and reporting platform.

In addition, GWS’s performance evaluation also takes into account consumer survey results. The survey focused on consumer behavior and expectations and was conducted using GWS’ U.S. consumer panel. The total sample size was just over 10,000 adults (ages 18 and older) with fieldwork undertaken during June 2023. The survey was carried out online. The figures have been weighted and are representative of adult U.S. consumers with active mobile devices.

About Global Wireless Solutions, Inc. 

For most consumers today, their mobile device is their life’s remote control. As an independent mobile insights consulting firm, GWS measures every aspect of how people live, work and play via their mobile devices – as well as how mobile network performance affects them. 

Combining our market-leading network benchmarking technology and methodology with deep behavioral data, we help businesses and organizations to drive innovation and deliver better customer experiences through mobile insights, anywhere in the world. Championing the needs of mobile users by understanding and testing the things that matter to them, we’ve evolved our technology and services in step with the needs of industry and consumers for 28 years. 

Public Relations Contact:
Global Wireless Solutions, Inc.