Dulles, VA March 26, 2024 – The following is a summary of Truth Social app engagement statistics involving usage, app overlap, and app stickiness:

  • Truth Social is dominated by male users: More men use the app regularly than women, with 57% of active users being men and 43% women in February 2024
  • Monthly active user figures appear to be falling – and considerably lower than Reddit: In the US, the number of active mobile device users on Truth social peaked at 1.1 million back in August of 2023, but have since fallen to just 800k in February 2024 (NB: these are users who accessed the Truth Social app at least one time in a given month, as opposed to total number of accounts or downloads). This is considerably lower than Reddit which had its IPO last week – Reddit had 46 million monthly active users in February 2024
  • App ‘stickiness’ is lower than other social media apps: The average user of Truth Social accesses the platform less than 2 days per week (1.8), compared to Pinterest (2.1 days), Reddit (3.3 days), X (3.6 days), Tik Tok (3.7 days) and Facebook at the top with 4.6 days per week (see table below)
  • Truth Social users see greatest overlap with Facebook, followed by X: 56% of Truth Social monthly active users also use X at least once per month (compared to just 19% of mobile device users who access X monthly) – showing a large overlap of users between X and Truth Social. Even higher is Facebook, which sees an 87% overlap between Truth Social users who also use Facebook on mobile devices. This is in contrast to Snapchat and Reddit, which are accessed by just 15% and 18% of Truth Social users respectively

Note: App engagement data was generated using Magnify, GWS’s mobile intelligence data platform. Magnify is comprised of key insights collected from consumers participating in our market research programs in the United States and United Kingdom. These are real-life consumers who use their mobile devices as normal throughout the day, so that the analytics data GWS gathers provides the most accurate picture of both the U.S. and U.K. mobile connectivity experience. In particular, data is anonymously collected from Android smartphones 24 hours a day, seven days a week, whenever and wherever the consumers use their devices. Data is reported in aggregate for market research purposes only. All information collected is weighted to a user’s demographic representation of each country’s adult population.

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Adam Hudson