Dulles, VA March 25, 2024 – The following provides a brief look at Reddit users in comparison to major social media platforms – Facebook, X, Snapchat, and Instagram:

  • Reddit is by far the fastest growing major social media platform, with YOY growth at nearly 24% in February 2024, with the next highest only 5% (Instagram). Reddit just overtook X in terms of monthly active users in January 2024, with 46 million compared to 45 million for X.
  • Reddit users skew heavily male, with 68% male vs. 32% female. This is almost identical to X (69% vs. 31%). All of the other social media platforms have a slight majority of female users.
  • Reddit has the second most users below the age of 25 (25%) and the highest below the age of 35 (61%)
  • Reddit users spend around 23 minutes each day on the platform. Its MOU figures are comparable to both Snapchat (22 minutes) and X (21 minutes)

Note: App engagement data was generated using Magnify, GWS’s mobile intelligence data platform. Magnify is comprised of key insights collected from consumers participating in our market research programs in the United States and United Kingdom. These are real-life consumers who use their mobile devices as normal throughout the day, so that the analytics data GWS gathers provides the most accurate picture of both the U.S. and U.K. mobile connectivity experience. In particular, data is anonymously from Android smartphones 24 hours a day, seven days a week, whenever and wherever the consumers use their devices. Data is reported in aggregate for market research purposes only. All information collected is weighted to a user’s demographic representation of each country’s adult population.

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GWS Media Contact 
Adam Hudson