Dulles, VA February 12, 2024 – With the conclusion of tightly contested and exhilarating Super Bowl, mobile app analytics data from GWS Magnify showed a significant surge in sportsbook betting activity across the major platforms: 

  • Activity surge: Sportsbook betting saw a significant surge in activity during this year’s Super Bowl Sunday, with 4.5 million active users on the of the day of the event – 104% higher than the average during the NFL season
  • Engagement up: Americans spent 230 million minutes on sportsbook betting apps on the day of the Super Bowl this year, up 144% on the season average – that’s an average of 52 minutes per person for those who used sportsbook apps on game day
  • Halftime surge: The half-time break also saw a huge spike in engagement, with 1.2 million users on sportsbook apps during the interval alone
  • DraftKings the real winner: Americans used the DraftKings app more than any other during last night’s event, accounting for 41% of all sportsbook app use. FanDuel was in at second at 34%, BetMGM third (7%), Bet Rivers in fourth (5%), and new player ESPN bets at fifth (4%)
  • Duopoly: FanDuel and DraftKings accounted for 75% of all engagement on Super Bowl Sunday. Up from the season average of 70%

Comment from Dr Paul Carter, CEO, GWS:“The last year has been a record breaking one for American sports betting, with engagement continuing to surge. The Super Bowl is not just the pinnacle of the football season but is also consistently the biggest day of the year for mobile wagering. For many, watching football now goes hand in hand with mobile betting and the major betting platforms have quickly capitalized on the power of mobile app analytics to attract and engage with their customers. The growth of in-app streaming capabilities or tailored offers for each better is allowing users to switch between apps to find the best deal for them. After another record-breaking Super Bowl for sportsbook mobile, the market looks in good stead to continue growth for years to come.”

Note: App engagement data was generated using Magnify, GWS’s mobile intelligence data platform. Magnify is comprised of key insights collected from consumers participating in our market research programs in the United States and United Kingdom. These are real-life consumers who use their mobile devices as normal throughout the day, so that the analytics data GWS gathers provides the most accurate picture of both the U.S. and U.K. mobile connectivity experience. In particular, data is anonymously from Android smartphones 24 hours a day, seven days a week, whenever and wherever the consumers use their devices. Data is reported in aggregate for market research purposes only. All information collected is weighted to a user’s demographic representation of each country’s adult population.

About GWS 

For most consumers today, their mobile device is their life’s remote control. As an independent mobile insights consulting firm, GWS measures every aspect of how people live, work and play via their mobile devices – as well as how mobile network performance affects them. 

Combining our market-leading network benchmarking technology and methodology with deep behavioral data, we help businesses and organizations to drive innovation and deliver better customer experiences through mobile insights, anywhere in the world. Championing the needs of mobile users by understanding and testing the things that matter to them, we’ve evolved our technology and services in step with the needs of industry and consumers for over 27 years. 

GWS Media Contact 
Adam Hudson